We work with brands and linear/digital media and multimedia rights holders to create partnerships that connect green brands to values-aligned fans--and revenues --in the process.
We work with media to develop promotional and editorial content about your organization, greensports, and sustainability that will engage fans around shared purpose and your legitimate efforts.
We help advance an organization's sustainability processes to save money, protect the environment, create monetizable sustainability assets, and operate efficiently; a critical step towards increasing revenues.
Sustainable business models uncover unused or undiscovered inventories that can be shaped into marketable revenue sources.
We help brands, sports organizations, and startups plan how they can enable bedrock sustainability purpose and actions in order to effectively advance their organization's future
Leveraging our experience and methodology, we integrate the tenets of community-based social marketing to help sports properties and brands design fan engagement campaigns that drive sustainable behavior change--and bottom line ROI.
We help create, consolidate, and leverage sports organizations' assets via variations of the following approach:
1) Strategy: Assist with planning that aligns strategic direction with monetizable sustainability outcomes
2) Operations: Assess susty-related operational assets and project future cost-savings/increased revenue options
3) Sales: Assess current and future sponsors' sustainability characteristics and potential alignment with a sports organization's emerging sustainability features
4) Fan engagement: Design community-relations asset program that features fan engagement and infrastructure enhancement that aligns with sports organizations' strategic direction
5) Assessment: Coordinate/compile comprehensive enterprise-wide sustainability assessment for internal use and/or public-facing reporting
6) Training: Partner with current brand sponsorship team to deliver sustainability-sales training and sales performance, increase scope of brand sales, leverage sales against community-relations/fan engagement and infrastructure enhancement efforts.
7) Implementation. With alignment against overall strategy, develop implementation plan, consolidate tactical actions for all relevant operational units, and develop sustainability sales/marketing plan.
8) Reporting. As appropriate to strategy, develop or adopt reporting framework and data collection/analysis practices that inform strategic analysis of operational and marketing effectiveness.
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