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What we do

Phase 3 Sports connects brands seeking to align their sustainability-driven purpose with sports fans who share those values. 

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Green Team

Led by senior media executive and sustainability professionals with leadership experience in business, policy, and sports, Phase 3 Sports brings sports, sustainability, and revenues together.

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Value Proposition

Leveraging the planet's biggest stage - sports - greensports appeals to the nation's biggest demographics, Millennials, Gen Z and Boomers; connects with communities; and influences the lives of fans at home, work, and play, not just on game day. Brands that activate authentic purpose via greensports are embraced by fans. Reputation lift and improved sales come to those brands that align their legitimate sustainability assets and outcomes with their sports marketing activities. We help make that happen.

Why Greensports?

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Fans want to go green

Consumers insist on green

Consumers insist on green

Sports Business Journal research shows strong preferences among sports fans for green products, services, and sponsors.


  • 81% of sports fans express concern about the environment
  • 58% of fans expect teams and leagues to use environmentally friendly practices
  • 50% of fans expect teams and leagues to operate LEED-certified facilities
  • Environmentally friendly fans spend $20 more on tickets and are more likely to support environmentally-friendly sponsors

(https://www.sportsbusinessdaily.com/journal/issues/2014/07/21/Research-and-ratings/green-survey.aspx)

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Consumers insist on green

Consumers insist on green

Consumers insist on green

Big brands and sports organizations are increasingly losing fans/customers among Millennials and Gen Zs, the nation's biggest consumer segments. 


  • Forbes: “Millennials want to do business with sports brands and retailers that share their values. If Millennials sense a brand is not aligned with the things that are important to them, they will take their business elsewhere.”

Sustainability — one or many of its facets — provide a purpose behind which a sports property, brand, community, and consumer fans to align behind.

  • Interbrand: "Brands with a purpose set on improving our quality of life outperform the stock market by 120%."

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Everyone makes green

Consumers insist on green

Everyone makes green

In addition to reaping cost savings and environmental benefits of sustainable operations, savvy sponsors have figured out that a property’s sustainability assets can help deliver their wares and messages to fans at home, work and play.  


  • An estimated $1.2 trillion opportunity exists for brands that make their sustainability credentials clear. (Unilever Consumer Study)
  • PWC predicted that sponsorship spend on “community” activations will increase from 1% of 5% of total spend.  That equates to “community” spending jumping from ~$1.87 billion in 2016 to $9.35 billion by 2020. (PWC Outlook for the Sports Market

Where we've helped

Ralphie's Green Stampede

Ralphie's Green Stampede

Ralphie's Green Stampede

Ralphie's Green Stampede logo

Ralphie's Green Stampede is the nation's first NCAA Division-1 zero-waste sports program.  P3S team members have enabled sports sustainability partnerships with brands such as BASF, Pepsi, Wells Fargo, WhiteWave Foods, Eco-Products, Solaroo, Google, The Pantry, UPS, Ball Corporation and Unifi/Repreve, among others. 

Pac-12 Team Green

Ralphie's Green Stampede

Ralphie's Green Stampede

Pac-12 Team Green and UNIFI sponsorship logos

Pac-12 Team Green is the first branded sustainability platform of all NCAA conferences.  It unites all 12 collegiate properties and brings sustainability to the forefront of Pac-12 Network broadcasts and Pac-12 Championships.  P3S team members enabled the founding sponsorship for Pac-12 Team Green.